James is a freelance planner and consultant.  

He started his career as a graduate trainee at DDB in 1997, working on the multi-award winning Volkswagen account for 5 years, before leaving to work independently.  Since then he has worked on a plethora of brands including Virgin, Channel 4, and RayBan.

He has won the usual IPA, APG and Marketing Society awards.

He is also the co-founder of Commercial Break, an initiative designed to create work opportunities in the communication industry for under-privileged young people.

The past 6 months

Has spent majority of past 6 months working at ITV on, amongst others, the following projects:

ITV overall brand communications reframe

ITV2 rebrand

Rugby World Cup

General Election

Audience and messaging definition for new Lord Drayson clean air app

Communications reframe for Luxottica (RayBan, Persol etc.)

Strategic direction for HSBC partnership programme

Brand definition workshop for BT Sport


Career brand experience includes

Telecoms: BT, O2, Vodafone

Entertainment: Channel 4, ITV, UKTV, BBC, MTV, ABC, Digital+ and Canal+, Ubisoft, Playstation, BT Sport

Transport: Volkswagen, General Motors, Virgin Atlantic, Virgin Trains

Holiday companies: Virgin Holidays, lowcost holidays 

Drink: Absolut, Heineken, Johnnie Walker, Malibu

FMCG: Hovis, Branston, Batchelors, Coca Cola Company (Fanta, Powerade, 5 Alive), Unilever (Brooke Bond tea portfolio incl. PG Tips), 

Financial: HSBC, Visa, Metro Bank, Norwich Union/Aviva, Western Union

Fashion & Beauty: Burberry, Percy and Reed, Charles Worthington, De Beers (Forevermark)

Public sector/Charities: Met Police, Cancer Research Campaign, Department of Health

Sport: Nike, ATP, The F.A, The Premier League, ECB, European Tour. 

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