THE BRIEF: 


Brooklyn Brothers are potentially looking to hire a Business Leader to help Sarah Jones (Client Partner) run the Mini account. It’s a terrific team of approx 10 suits working on the brand, with three account directors of direct reports across national brand comms, tactical lead gen, website, crm, social, data management.  They work directly for the MINI UK team who are based in Farnborough. Mini is a brilliant British icon of a brand and this account has 30/40% origination of creative work. This year they are working on the celebration of 60 years of Mini, and will be launching Mini Electric too. Brooklyn Brothers are looking for someone with ambition, determination and a hunger for the next step to work within the walls of this genuinely modern, agile and brilliant agency.


Proposed ideas:

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Kathryn Bryan is currently the Business Leader for the Rimmel London global ad account at BETC London, their largest account. She heads up a team of ADs, AMs and a Senior Planner. Kathryn has overseen the delivery of 2 major campaigns the largest of which, I Will Not Be Deleted, was launched globally to raise awareness of beauty bullying online in partnership with the Cyber Smile charity. It received global news coverage and featured a cast of 14 including Cara Delavigne and Rita Ora alongside influencers and street cast all of whom had been personally affected by cyber beauty bullying. The hero film featured a script developed by the grime artist Rae Black to reflect each cast member's personal story which resulted in a powerful 20s spot. The campaign's reach was amplified by a suite of smart Instagram led content - the platform where the large majority of beauty bullying occurs. Kathryn has pushed their digital offer to ensure the brand stays relevant with a Gen Z audience on these platforms and continues to compete with the influx of smaller, digital only, challenger brands. 

Kathryn is also currently leading the global repositioning of the brand in the face of a challenging mass market cosmetics landscape. This project is a complete reinvention and will likely result in a new line and visual identity. 

Previous to BETC Kathryn was a Group Account Director at TMW running the Unilever portfolio where she did some beautiful films for Lynx. They worked alongside BBH and 72 & Sunny doing all the digital comms for the UK. The work speaks for itself.

They were tasked with growing up the Lynx brand and shot 9 short films which were shortlisted at Cannes. They then went on to raise awareness for Male suicide by revealing all the subjects men are happy to talk about to highlight the one topic they're not. This work won a silver at Cannes last year. 

https://www.tmwunlimited.com/work/unilever-lynx-men-in-progress/

https://www.tmwunlimited.com/work/unilever-lynx-bigger-issues/


Kathryn is starting to explore what next. BETC is going through a difficult period and it isn’t the agency she first joined. She wants to work somewhere where creativity can really flourish. Salary expectations are the £90k mark.